Monday, 29 August 2011

review: illamasqua skin base foundation. all aboard the hype train!

MEGA POST FOR A MEGA PRODUCT. i love gimmicks. i love it when brands promise that you will look amazing/stunning/perfect, and i suppose i also love how they lie (i'm like, SO rihanna~). have you ever walked past a new product and wondered which mug would fall for that? nine times out of ten, i am that mug - but i am not ashamed. my latest gimmick of choice is illamasqua's skin base foundation. i like to think i escaped the immediate hype (there seems to be many tales of the foundation being sold out everywhere) and in my own defence, i am genuinely in need of a new foundation and so i figured i'd give it a go.

nails - model's own (nude beige).

i went to selfridges, and was just in luck. at the time when i went, illamasqua was offering 10% off the foundation. the girl applied it on my face and admittedly it looked beautiful, given that as of late my skin has been completely and utterly shit. after much ooh-ing i happily bought it, and trotted off on my merry way. went to exit the building, and in true typical british fashion, it was POURING down. i'm not a wuss when it comes to rain, but this was monsoon-standard downpour. having stood outside for twenty minutes hoping that the rain would at least calm down, it didn't, and so i had to brave it whilst wearing crochet shoes and the world's biggest frown. i had pretty much assumed that my beautifully applied foundation had basically been washed off, after 25 minutes of walking in the rain...

WAAAAAAAAAAAAA!!!!!!!!!!!!!!!!!! 2.10 ONWARDS WA

... but - nope! later that evening when i went home resembling a soaked cat, i went to cleanse my face and lo and behold, most of it was still on my face. how brilliant is that?! i therefore love it.

application-wise, i don't think it's something i could apply with fingers or my usual brush without blotching it up. i don't know if this is just down to my own incompetency or whether it's to do with the formulation of the foundation. i don't see that as a bad thing though, i'm just sayin'. when i use this, i apply it with a kabuki brush (£16, the body shop, money-grabbing or what). that way you can buff it into the skin and get the natural finish the product aims to achieve. as dumb as the prices are for body shop brushes, i absolutely swear by them and think they are hands-down the best brushes on the high street - so whatever you pay, you're safe in the knowledge in that these brushes will last you years without shedding a single hair.

here is my make-up whilst on holiday (taken with flash). my hair is wet from a shower five minutes beforehand, i'm probably melting*, and i'm wearing a buttload of new products i'd like to review when i get the chance. i'll also wear it and post a photo whilst in natural light at some point, i'm sure.

skin: sephora smoothing primer, illamasqua skin base foundation (no 10), clinique airbrush concealer (03 light).
eyes: collection 2000 lasting perfection concealer, rimmel exaggerate liquid liner, no 7 lash adapt mascara, nars highlighter (albatross).
cheeks: nars bronzer (laguna), sleek blush (rose gold).
lips: max factor (bewitching coral).

and lastly, i'd like to respond and give my take on recurring criticisms i've seen in other reviews, as i'm sure anyone reading this will have probably googled and read a variety of reviews.

- it is not longlasting - gurl, u trippin.
- there is little connection between this and bb creams - i wholeheartedly agree. i am by no means a user of bb creams anyway, but this is such a strong product that it should be praised on its own merits. i am not sure why illamasqua tried to push the bb cream connection in the first place. maybe to branch out into azn markets? who knows.
- it made someone's skin oily - i don't understand how this is possible unless your skin is massively oily. it sinks and sets into the skin without feeling heavy, and i wore it in the craziest hot weather.
- it highlights dry patches on the skin - i think this is a lazy criticism. it takes less than a minute to moisturise before you put on your make-up. if your skin is still dry after moisturising, then it's the cream you're using which needs to be looked into.
- the comparison chart on the illamasqua website is inaccurate - according to the chart, i am supposed to go for shades 9 or 10. i deliberately kept this to myself as i was curious to see if the mua would match me up correctly herself, and sure enough, she did. maybe i was lucky, maybe the chart works better for olive skin tones, who knows.

all in all, i bloody love this foundation. i think i've found the one.

* if you live in a country where the heat is very strong and very humid, i would recommend mac studio fix fluid over this as it will stay in place for longer.

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